First Amazon prime in November 2016 and now the rest. Amazon

Amazon have time and time again, outdone themselves. From 1 and 2 hour delivery to the flagship Amazon stores, there’s no stopping a company that is ruthless with reinvestment. Did you know relentless.com redirects to Amazon? That’s not a coincidence.

Thinking small just isn’t part of Amazon’s policy. As for the lateness of their offerings to Down Under, these thing take time. After all, Amazon has a proven dedication toward customizing their services for the target market.

That being said, there’s not a lot to be done to impress Australians. Their quick delivery services coupled with low shipping costs is enough to drive us mad with shopper’s lust and dollar signs popping out of our sockets.

E-commerce expectations are low. Reports worldwide show Australia as being one of the most conservative shoppers when it comes to online retail.

But not for long.

With Amazon expected to roll out September of 2017, this year may mark itself as a year to remember when it comes to customer satisfaction. More people may opt to shop next Christmas online than physical brink and mortar stores. And that, my friends, is a blessing or a curse. This is just another example of more everyday items reaching mobile devices, like the recent Free View Mobile App in Australia.

But what’s special about Amazon as on online marketplace? Well there’s its constant need to reinvent itself. People had barely gotten a hang of Amazon as the one stop shop online for everything retail when they shocked us with a newly introduced Amazon Prime Video, battling with the like of Netflix and Stan.

Then came all of its subsidiaries Amazon Fresh, Amazon Drive and countless others. Permeating every mainstream industry that they could get their hungry little hands on.

And then came the kicker, Amazon Go. A revolutionary new way to shop, just pick up your item and go. No checkout no bagging and no cash exchange.

What’s next?

These endeavours saw widespread coverage’s for their intelligent, yet seemingly unrelated advancements. Amazon buys Twitch, on online streaming service for nearly 1 billion in 2014 and also started testing their 8th and 9th drone prototype in the same year for Amazon Prime Air deliveries.

Their ode to diversify was a testament to their vision statement “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.” No wonder they increased their revenue by 28% in the first quarter, totalling 29.1 billion.

Finally, a company that puts customers first. Convenience, best selection and lowest prices. If that doesn’t spell mateship I don’t know what does. So why are Australians scared of Amazon? Statistics can answer that.

  • While major US retailers fell in revenue, amazon rose up.
  • It’s estimated to surpass Macy’s as USA’s top seller of clothes this year.
  • It’s overtaken it’s major competitor Ebay, on a global scale.
  • And Amazon plans to open physical flagship stores with months of rolling out Amazon online services in Australia.

The first steps of registering trademarks with IP Australia is a good indicator that Amazon is on the edge of becoming the biggest competitor to Australian companies. Coles, Woolworths, David Jones and Target all would suffer greatly with the incoming logistics monster that is Amazon.

After all, opening their regular store is a cinch compared to offering their Amazon prime services that deliver in under 2 hours. Financial experts believe that Amazon could capture sales of 4 billion, totalling 14 percent of all online spending.

For a new venture that’s unheard of. For most, that’s a stretch goal. For Amazon, it’s just another non-failure. And another way to grow. Amazon believes in its ability to withstand failure time and time again. Flagship smartphone and hotel booking site named Amazon Destinations is just a few of them, but as they say, phoenix through the ashes.

Jeff Bezos from Amazon Australia

Just as Jeff Bezos, Founder of Amazon said, “Your margin is my opportunity.”